David Ellison renames merged Warner Bros. and Paramount to Skydance, drawing industry outrage
David Ellison renamed the merged Warner Bros. and Paramount to Skydance and posted the announcement on X as his debut post, prompting sharp criticism from Hollywood veterans who called the move a “gut punch” and “painful.” The rebrand provoked outrage on the Burbank lot and public backlash from at least one major Paramount investor who said the name “doesn’t mean anything.”