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Ferrari CEO gives Tesla Roadster unveil top marks for innovation

Ferrari CEO Benedetto Vigna gave Tesla’s Roadster unveil a 10 out of 10 for technology and presentation, according to teslanorth.com’s account of his remarks to Reuters. Vigna also thanked Tesla for demonstrating that an established industry can still innovate and take risks.

AI-assisted synthesis · Based on 5 outlets' reporting · Article text read from 1 of 5 outletsHow it's made

View timeline · 6 entries
5 outlets2 regionsLatest reporting 2 min read
Coverage: Too few ratedL 0 · C 1 · R 1 · 3 unrated
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Photo: Larry D. Moore / Wikimedia Commons (CC BY 4.0)

What happened

Key facts

  • Ferrari CEO Benedetto Vigna praised Tesla’s Roadster launch (per teslanorth.com, indexbox.io, Fox Business).
  • Vigna told Reuters that risk-taking is necessary (per teslanorth.com).
  • Vigna said outside input was vital to the development of the Ferrari Luce (per teslanorth.com).
  • The Ferrari Luce was developed with former Apple design chief Jony Ive and his LoveFrom studio team (per teslanorth.com).
  • Vigna said outside observers prompted questions and answers that Ferrari would not have developed by working alone (per teslanorth.com).

The brief

Ferrari CEO Benedetto Vigna praised Tesla’s Roadster unveil, giving it a perfect score for both technology and presentation, teslanorth.com reported. The outlet attributed the account of Vigna’s remarks to an interview with Reuters. The ratings were 10 out of 10 in each category. Vigna thanked Tesla for showing that an established industry can continue to innovate and take risks. He also said that risk-taking is necessary. His remarks framed the Roadster presentation as an example of innovation that can come from a mature industry, rather than treating established businesses as unable to change. Tesla presented the new Roadster on October 15 at SpaceX’s rocket test site near McGregor, Texas, according to teslanorth.com. The unveiling included stunts, among them the car getting airborne. The article does not connect any particular stunt to Vigna’s two scores, but reports the ratings alongside the event details. Reuters interviewed Vigna on Tuesday at an automotive conference organized by the Italian magazine Quattroruote. In the remarks reported by teslanorth.com, Vigna said: “As a European, thank you for showing us how that, even in an old world, you can still innovate and dare.” He also said, “We have to keep dreaming.”

Vigna’s comments extended beyond Tesla’s presentation to Ferrari’s work on the Luce. He said outside input was vital to that project, which was developed with former Apple design chief Jony Ive and the team at his LoveFrom studio. Vigna explained that working alone would not have led Ferrari to the same result. He said people observing Ferrari from outside had prompted the team to consider a series of questions and develop answers. The account links that point to Vigna’s view of collaboration as a useful part of innovation, while his praise of Tesla focused on the Roadster’s technology, presentation and demonstration of risk-taking. The reported comments provide no further rating categories or scores beyond the two 10-out-of-10 marks.

Why it matters

  • Vigna’s two 10-out-of-10 ratings publicly endorse Tesla’s Roadster presentation in both technology and presentation.
  • Vigna’s comments also put the Ferrari Luce’s development in view: Ferrari worked with Jony Ive and LoveFrom, and Vigna said outside input was vital.
  • Vigna’s stated interest in risk-taking and external perspectives connects his praise of Tesla with his account of Ferrari’s own design process.

What to watch next

  • Whether Vigna or Ferrari makes further public comments about the Roadster or the Luce.
  • Whether Tesla provides further details about the Roadster presentation or its technology.
  • Whether Ferrari shares more about the Luce’s development with Jony Ive and LoveFrom.

How it's being covered

Coverage analysisShow details
5 source articles · 5 unique outlets
Outlet political mix: Too few rated· 1 Center · 1 Right · 3 unrated
Where the outlets are based: US/Canada 40% · Europe 20% · Other 40%
Outlet political mix
Too few rated
Left
Center
Right
0 outlets
1 outlet
1 outlet
The marker shows coverage balance: each unique outlet counts once. 3 unrated outlets are not included.
Geography
Where the outlets covering this story are based.
5 unique outletsDominant coverage: US/Canada
How we measure coverage

One source is from a wire service (AP, Reuters, AFP or Bloomberg), whose reporting other outlets often republish.

How outlets' accounts compare

Updat3 does not yet have enough full reports to compare how outlets framed this story.

Timeline

Developments from this story's sources, dated background we compiled and fact-checked, and our earlier coverage. Each row says which.
  1. At Ferrari, the 125 S—the company’s first car—made its debut in 1947, beginning a business whose identity was closely tied to high-performance cars.
    Background · from our historical context
  2. Martin Eberhard and Marc Tarpenning founded Tesla Motors.
    Background · compiled and fact-checked by Updat3
  3. Tesla unveiled the first-generation Roadster as a prototype.
    Background · compiled and fact-checked by Updat3
  4. Tesla delivered its first production Roadster.
    Background · compiled and fact-checked by Updat3
  5. Tesla unveiled the second-generation Roadster at a presentation in Hawthorne, California.
    Background · compiled and fact-checked by Updat3
  6. Ferrari and Exor announced a creative partnership with LoveFrom.
    Background · compiled and fact-checked by Updat3

How we got here

Tesla’s first-generation Roadster was unveiled as a prototype in July 2006, and customer deliveries began in 2008. At Ferrari, the 125 S—the company’s first car—made its debut in 1947, beginning a business whose identity was closely tied to high-performance cars.

Ferrari’s later work with outside designers had a public precedent in September 2021, when Ferrari and its parent company, Exor, announced a creative partnership with LoveFrom, the design collective founded by former Apple design chief Jony Ive and designer Marc Newson.

Original sources

1 of 5 articles · Global · Show all

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