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Technology · North America

Veritas rolls out v2 anti‑counterfeit chip that scans through glass and on metal surfaces

Veritas says its second-generation anti-counterfeit chip can operate on metal and be scanned through glass. The company says the chip is ready for production and supports use in jewelry, trophies, hard-surface products and fragrance bottles.

AI-assisted synthesis · Based on 2 outlets' reporting · Full text read from 1 of 2 outletsHow it's made

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2 outlets2 regionsLatest reporting 2 min read
Coverage: Too few ratedL 0 · C 2 · R 0

What happened

Key facts

  • Veritas says its v2 chip works on metal surfaces and can be scanned through glass (per TechCrunch).
  • Veritas founder Luci Holland said the next-generation chip is ready for production (per TechCrunch).
  • Holland said the chip supports jewelry, trophies, hard-surface products and glass objects such as fragrance bottles (per TechCrunch).
  • Holland said Veritas links an object to its digital identity using secure, authenticated chip responses integrated into the product (per TechCrunch).
  • Holland said QR codes and static NFC links are easier to defeat than Veritas's chip (per TechCrunch).
  • Veritas chips will be included in all 18 championship crowns covered by the partnership so they can be verified (per TechCrunch).
  • Veritas has raised $1.75 million in pre-seed funding led by Seven Seven Six, with participation from Stanley Tang, Gloria Zhu and Josh Constine (per TechCrunch).

The brief

Veritas has introduced a second-generation anti-counterfeit chip that the company says can be scanned through glass and used on metal. TechCrunch reported that the company is extending the technology to products including jewelry, trophies and fragrance bottles, broadening its stated applications beyond items that can use only conventional labels or tags.

Founder Luci Holland told TechCrunch that the chip combines authenticated responses with integration into the product, linking the physical object to a digital identity. Holland said this design is intended to make the connection part of how an item is verified. The article does not describe the chip’s technical specifications or provide independent test results.

Holland said the v2 chip is ready for production and can support jewelry, trophies, hard-surface products and glass objects, including fragrance bottles. Its ability to work on metal and be scanned through glass are the capabilities highlighted in the account. The article does not give a production start date or specify which brands will use the expanded applications.

TechCrunch also reported that all 18 championship crowns included in a partnership will carry Veritas chips so they can be verified. The account does not identify the crowns or provide further details about the partnership. It describes verification as the purpose of embedding the chips, without reporting how the system will be used or who will perform scans.

Holland compared the approach with QR codes and static NFC links, saying those alternatives are easier to defeat. That is the founder’s assessment; the article does not provide comparative testing or identify particular products or incidents involving those methods.

The company’s stated approach embeds the chip in the item and uses authenticated responses to connect it with a digital identity. The article says Veritas has raised $1.75 million in pre-seed funding. Seven Seven Six led the funding, with participation from DoorDash co-founder Stanley Tang, skincare brand Reys co-founder Gloria Zhu and former TechCrunch editor Josh Constine.

TechCrunch does not describe how the funding will be used. The report also does not give a rollout schedule, identify additional customers, or specify when the chip will appear in the newly listed product categories.

Why it matters

  • The stated ability to scan through glass and work on metal gives Veritas a way to apply its authentication chip to the glass fragrance bottles and hard-surface products named by the company.
  • The company says it embeds the chip in a product and connects it to a digital identity, making product integration part of its verification approach.
  • The planned inclusion of chips in all 18 championship crowns covered by the partnership is a specific use of the technology for verifying those items.
  • Veritas has raised $1.75 million in pre-seed funding, led by Seven Seven Six, with participation from Stanley Tang, Gloria Zhu and Josh Constine.

What to watch next

  • Whether Veritas begins production of the v2 chip, which Holland said is ready for production.
  • Whether Veritas chips are included in all 18 championship crowns covered by the partnership, as the company says they will be.
  • Whether Veritas expands chip use to the jewelry, trophies, hard-surface products and fragrance bottles named by Holland.
  • Whether Veritas provides comparative testing to support Holland’s claim that QR codes and static NFC links are easier to defeat.

How it's being covered

Coverage analysisShow details
2 source articles · 2 unique outlets
Coverage mix: Too few rated· 2 Center
Where the outlets are based: US/Canada 50% · Europe 50%
Coverage mix
Too few rated
Left
Center
Right
0 outlets
2 outlets
0 outlets
The marker shows coverage balance: each unique outlet counts once.
Geography
Where the outlets covering this story are based.
2 unique outletsDominant coverage: US/Canada
Limited coverage
  • Coverage is currently limited to 2 outlets.
How we measure coverage

How outlets' accounts compare

Updat3 does not yet have enough full reports to compare how outlets framed this story.

Timeline

Developments from this story's sources, dated background we compiled and fact-checked, and our earlier coverage. Each row says which.
  1. A separate, widely used product-identification method began earlier: Denso Wave developed the QR code in 1994 to track parts in automotive manufacturing.
    Background · from our historical context
  2. Nokia, Philips and Sony founded the NFC Forum in 2004 to develop interoperability standards for the technology.
    Background · from our historical context
  3. Radio-frequency identification (RFID) standards developed through the early 2000s, including the EPCglobal Class-1 Generation-2 standard ratified in 2004 for passive UHF RFID tags.
    Background · from our historical context

How we got here

Nokia, Philips and Sony founded the NFC Forum in 2004 to develop interoperability standards for the technology. A separate, widely used product-identification method began earlier: Denso Wave developed the QR code in 1994 to track parts in automotive manufacturing.

Radio-frequency identification (RFID) standards developed through the early 2000s, including the EPCglobal Class-1 Generation-2 standard ratified in 2004 for passive UHF RFID tags.

Original sources

2 articles from 2 outlets

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